Principal Concept : Complex Grid Geometry
Daytime view from entrance
Existing Condition_Exterior :
1st floor at SangSang studio bldg designed by Architect MoonHoon.
Existing Condition_Interior-1 :
Vacant cubic box inside (15m x 8m x 5m) in which all the programs should fit.
Existing Condition_Interior-2 :
Vacant cubic box inside (15m x 8m x 5m) in which all the programs should fit.
Conceptual Sketch
Reference Images
Plan View : Program Distribution
Rendering Images-1
Rendering Images-2
Rendering Images-3
System scaffolding Installation-1
System scaffolding Installation-2
System scaffolding Installation-3
System scaffolding with linear lighting units-1
System scaffolding with linear lighting units-2
Night View - Lighting Effect
PUMA's New Brand Campaign Slogan
"너답게, DO YOU "
Pink-violet Lighting effect
Stairs & Staff Booth
DIY DO YOU zone.
[ DO YOU ] Goods
Event Participation
Products Display Zone : Shoes & Sports Wear
Portable Pinky Air-Stool for women in 20s
Wood stairs installed at scaffolding units
Interior View from second floor
Exhibition Zone on 2nd floor -1
Exhibition Zone on 2nd floor -2
Exhibition Zone on 2nd floor -3
Exhibition Zone on 2nd floor -4
Exhibition Zone on 2nd floor -5
Exhibition Zone on 2nd floor -6
Exhibition Zone on 2nd floor -7
DO YOU Atelier Event Day
DO YOU Talk Concert with Park, Narea.
DO YOU Atelier Event Day : View from 2nd floor
Photo Zone at Entrance
DO YOU Atelier Event Day :
Hustling Bustling in the Grid Modular System
DO YOU Atelier Event Day :
Hustling Bustling in Play in the Grid Modular System
DO YOU Atelier Event Day :
Play in the Grid Modular System